The preliminary purpose of tourism is to improve the lives of residents and support the sustainability of the environment, social structures, and cultures. There are usually many stakeholders from the public and private sector involved. Governments enable tourism by providing policies and infrastructures. The private sector invites visitors to experience a destination and available products and services. There are very few destinations that, by nature, have a structure that offers benefits to residents and visitors.
The past two years have been pretty grim for many in the sector, but there really is renewed hope that the future may be a far healthier one. Within these pages you can read how we can all help to make this happen. This could be the future story of the Mekong.