THE PUBLIC-PRIVATE PARTNERSHIP FRAMEWORK FOR MEKONG TOURISM
The preliminary purpose of tourism is to improve the lives of residents and support the sustainability of the environment, social structures, and cultures. There are usually many stakeholders from the public and private sector involved. Governments enable tourism by providing policies and infrastructures. The private sector invites visitors to experience a destination and available products and services. There are very few destinations that, by nature, have a structure that offers benefits to residents and visitors.